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# Track your website visitors


> 🦁 Hi hunter, this email is part of an 8-step journey to help you join the top 1% sales. I share with you unique sales hacks to become a lion.  See all hacks
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We’ve covered how to leverage followers and job changes as business signals—amazing work!

Now, let’s dive into the third and final signal: **website visitors**
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# Why it's game changer?


Website visitors are actively exploring solutions, making them one of the hottest signals for outreach. And here’s the good news:

* In the US 🇺🇸, you can track visitors easily using **RB2B**.
* If you want to track visitors worldwide 🌍, there’s a trick:
    
1. First, identify the company using **CGPR** or **CGPR-equivalent tools** compliant with local regulations.
    
2. Then use **Pronto** to pinpoint the most probable persona within that company visiting your site.

From there, you have 2 options:

* **If the visitor matches the persona you’ve identified ✅** , reach out directly—it’s a prime opportunity to engage.
* **If it’s not them, no problem ✅**. While you can’t be 100% sure who visited, there’s a high chance it’s either them or a colleague, and what’s certain is that the company is actively benchmarking solutions. **This means they’re experiencing the pain you resolve, making it the perfect time to engage with one of their key personas.**

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# 1. Identify Companies Visitors

### Use companies visitors tools

1. Use tools like **Clearbit** to identify companies visiting your website.
2. Focus on companies within your ICP to prioritize outreach.

[screen shot Capture]

### Engage with a tailored message

That builds on their potential interest, without directly mentioning their visit:

“Hi {name}, I’ve been speaking with companies in {industry} like {company}, and I noticed some shared challenges in {problem}. Would you be open to discussing how we could help?”

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# 2. Identify Personas in Visitor Companies

Once you’ve identified visiting companies, use Pronto to import companies and find relevant personas:

1. Extract your website visitors from Clearbit
2. Import the list into Pronto > Companies > Create Companies List > CSV List
3. Find leads with Pronto > Leads > From companies list
4. Select your website visitors list & your Persona
5. Export the leads found

[screen shot Capture]

### Engage with a tailored message

Reach out adding value to them:

“Hi {{name}}, I noticed you’re with {{company}}, and we’ve been helping {{persona}} in {{industry}} solve {{problem}}. Let me know if it makes sense to chat—I’d love to share what’s been working!”
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# 3. Track new website visitors

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Scale your outreach by automating the entire process

1. Use a workflow automation tool like **n8n** to:
2. Identify website visitors in real time.
3. Match them to relevant personas.
4. Push leads directly to Slack or your CRM.

We've made a [complete tutorial](/blog/how-to-track-website-visitors) to help you implementing this process.

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# Your turn 🦁

**→** Start by identifying website visitors with tools like Clearbit.

**→** Use Pronto to pinpoint likely personas within visiting companies.

**→** Engage with the right contact or explore alternate approaches based on timing.

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# Next step?

In the next step, we’ll see all the tricks to right the **perfect message** to get higher replies rate !

Let’s keep hunting! 🦁

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